Noble Spirits is an Australian based company that imports and distributes fine authentic spirits and wine in Australia.

The company was established in late 2013 in recognition of the growing aspiration of Australian consumers to appreciate more genuine and higher quality alcoholic beverages.

Australian consumers are becoming much more discerning and concerned about what they eat and drink. There is clearly an increasing demand for more authentic drinks that bring a positive impact to the people or to the community. This shift in thinking is at the heart of Noble Spirits and that is why we were created.

We are a young and innovative company positioned at the high end of alcohol brands. Our mission is to enrich alcohol brand choices for consumers and bring greater value to customers.

We are the proud partner of great authentic producers such as FAIR. Spirits, KOVAL, Distillery Botanica, SASSY and we are continuously on the hunt to expand our portfolio with like-minded brands.

Live Authentic. Drink Noble.


Grégoire Bertaud, founder and Managing Director of Noble Spirits, has had over ten years of consulting and marketing experience in the Wine and Spirits Industry.

He discovered his passion for fine alcoholic beverages whilst working for Grand Marnier® in the UK. With his experience in the UK, France and Australia, he has a global knowledge of consumer needs and future trends.

Outside of his work life, if you can’t find Grégoire in a great cocktail bar or a nice restaurant, you might find him kitesurfing in one of Sydney’s beautiful beaches.


Georgia Freeman, Head of Operations

Georgia is our ‘Swiss Army Knife’. She heads up all of our logistics and operations as well as overseeing all events, marketing, PR, HR & recruitment activities. She comes with a generalist consulting, project management and process improvement background…and an English accent!

Pascaline Lechene, Events & Marketing Exec

Pascaline has evolved around food & beverage since she graduated from her Masters in Marketing & Branding (in 2011). She worked in several comms agencies whilst being an independent Journalist as Editor-in-Chief of the Parisian Broadsheet and Food & Wine Reporter. She has also had her own blogs. After a few years visiting wineries and tasting drinks she moved to Australia with the intention to make her work experience and passions match. Passionate about healthy food, drink, sport and wellbeing in general she has found the perfect balance in working in Marketing for Noble Spirits whilst enjoying the outdoors joys of Sydney. Outside of work, you will most likely find her swimming in the ocean or at the local coffee shop for an after swim cappuccino.

Contact her for any Event, Marketing and PR enquiries on


Jacob Davey is our Account Manager for Victoria and Tasmania. Jacob comes with a strong industry background as he worked for several years in bars around Melbourne but mostly, he is a real entrepreneur: he owned a music festival Decor company in Melbourne, a bar in London called Bar Trend and more recently opened a boutique grocery store in Kensington with his partner: Kensington Boutique Grocers.

Jacob is extremely passionate about the industry and he would love to look after you.

Contact him on 0484 661 547



Constant Beguin Billecocq is our account manager for NSW and QLD. Constant is another Frenchman in the team. Before joining us, Constant was working in the USA for a local importer. In addition to looking after QLD, Constant is our Champagne specialist and ambassador for Australia.

Contact him on 0401 743 417


Sydney North / Central Coast

Jussel Acosta is our account manager for all the Sydney North region up to Newcastle. Jussel is originally from Mexico. Jussel’s most recent experience is in the FMCG industry in Mexico, one of the fastest growing markets in the world. There he managed the sales strategy for the top brands in Pepsico for Walmart stores.

He is passionate about football (soccer), currently learning to surf and an MBA candidate from one of the top 50 business schools in the world.

Contact him on 0416 745 552